The Challenge
Business dashboards make important metrics visible, but they often provide only predefined views. When users need to investigate an unexpected change or ask a new question, they may need SQL skills, analyst support, or a separate report.
This can limit how easily teams explore their own data:
- Dependence on technical skills: Answering questions outside predefined views can require SQL knowledge or analyst support.
- Limited exploration: Fixed charts and metrics do not anticipate every follow-up question a business user may have.
- Slower decisions: Teams may wait for custom queries or reports before they can investigate performance changes.
- Underused data: Useful information may remain difficult to access even when the underlying data is already available.